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Can I get y’all a Salad? How SumoSalad has expanded offshore
Translating a fast food concept from Australia to offshore requires juggling brand integrity with the need to adapt to new market realities, a patience for profits and the fortitude to exit countries that are not working out, according to the bosses of Boost Juice and SumoSalad. Read the full article at BRW
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Celebrating SumoSalad’s 100th Australian Store
Back in 2003, after day one of opening the first SumoSalad store, I didn’t know what would be ahead of me. A total of 4 customers had curiously poked their noses into the new store that day, intrigued by this brave new concept of healthy fast food. It wasn’t the most promising start to an […]
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Eating habits in Australia – the results? Could do better…
There is good news and bad news about eating habits in Australia, according to a report just released by the Australian Bureau of Statistics. Good, because 75% of us are eating vegetables on a daily basis. Bad, because 35% of our average energy intake comes from junk food or ‘discretionary food’ as it’s known in the […]
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Salad fast food franchise plans major makeover
Successful healthy fast food franchise SumoSalad will refurbish its stores across Australia over the next three years on the heels of the Tulla Group’s purchase of a 60 per cent stake in the business. The upgrade will provide a more “interactive” experience for consumers, with the stores to feature special sections whereby consumers can inspect and […]
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New brand experience has seen sales soar…
Healthy fast food company SumoSalad announced a new mantra the chain will be embodying, which will bring about significant change to its current stores, suppliers and menu. See more here.
