app

SumoSalad wins big at QSR Media Awards

SumoSalad was honoured to win two awards at yesterday’s 2nd Annual QSR Media Awards.

Our CEO and Co-Founder Luke Baylis attended the event and picked up awards for Best Corporate Social Responsibility initiative, a reflection of SumoSalad’s work with Vinnies Australia to #heatupthestreet this winter, and Best New Concept – Brand Extension for our recently launched Green Label concept in Sydney’s MLC Centre.

“This is a major milestone for the company as it affirms SumoSalad as the leading healthy food brand in Australia, it also shows that we are at the forefront of innovation & social responsibility. We are very proud to receive these awards and feel they give the brand great momentum and relevance in a rapidly evolving market. Most importantly it ties directly to our corporate ethos of helping people in the communities we operate within,” Luke said.

Speaking at the awards, Luke also reflected on the innovation taking place currently in the food court.

qsr-award-greenlabel

“We are seeing a lot of the shopping centres look at food as a key point of differentiation. The food court has been outdated for years and the [shopping centres] want consumers to have a better experience and better interaction with the malls… The typical food offering has now changed.”

The changing food court landscape is what allowed the new concept offering, SumoSalad Green Label, to come to fruition, with more Green Label stores planned to bring the concept offering to more customers.

Another initiative the SumoSalad stores have taken on board this year is our partnership with Vinnies Australia, fundraising in stores nationally as well as running a social media campaign to allow customers to donate the cost of a soup to Vinnies by taking a photo of soup purchased from SumoSalad and sharing with #heatupthestreet.

qsr-award-huts

“Every night across Australia, more than 100,000 people are homeless – an alarming statistic.  To help make a difference Sumo have teamed up on a national level with Vinnies, to drive awareness and help raise money to help Vinnies better support people who are at risk, and experience homelessness. It’s an overwhelming problem, and with winter upon us we really hope to make a difference.” Luke said at the campaign launch in April, 2015.

The year has been filled with new milestones for SumoSalad, with other partnerships launched including a collaboration with Red Rooster and more recently Jetstar Australia, which has seen healthier alternatives made available to a growing audience of Australians.

POSTED BY: SUMOSALADHQ